CARE Egypt Foundation (CEF):
CARE Egypt Foundation for Development, registration no 833 for the year 2018 at the Ministry Of Social Solidarity in Egypt. CARE Egypt Foundation (CEF) is an Egyptian, non-governmental organization harnessing the legacy of CARE International in Egypt since 1954 to fight poverty and improve livelihoods. We envision Egypt as a place where everyone enjoys economic opportunities, equality and social justice. We empower women and girls by sharing our values amongst the private sector, government and civil society.
Women’s Rights Program
The Women’s Rights (WR) Program is designed to empower poor and marginalized women in Egypt who suffer from rights’ violation. Its impact goal is: By 2025, poor women in Egypt especially in Upper Egypt are empowered and enjoying a better quality of life, having attained their rights. In order to achieve this goal, the program works with both the duty bearers in government and civil society, as well as rights bearers, women themselves, to address discriminatory attitudes and behavior towards women and girls.
The WR program works with the duty bearers to support their role to protect and uphold the rights of women, and also with the women to encourage them to understand voice and demand their rightful entitlements. The program works on three domains (agency, relations and structure) in order to empower poor women in Egypt to gain their rights. Through the focus on agency, women’s self-esteem and confidence are built, and women have increased financial independence to fulfill their potential as productive and income-earning members of their households and society. In addition, when power relations (families) are gender sensitive whilst tackling all forms of gender-based violence (GBV) within and outside the household, and when structures (social norms or laws) particularly in the area of personal status, domestic violence are reformed, passed and implemented, gender equality can be achieved.
The program has three themes, which are:
- Tackling Gender-based Violence (GBV).
- Women’s Social and Economic Empowerment.
- Engaging Men and Boys (EMB).
Safety, Empowerment and Protection for Syrian and non-Syrian Refugees and Host Communities in Egypt
CARE proposes a 2-year project to create an enabling environment to change harmful gender norms thereby reducing SGBV and increasing child protection with interventions targeted at the individual, family, community and societal level. SGBV forms targeted include intimate partner violence, non-partner sexual violence, FGM, CEFM, and child sexual abuse and exploitation. Activities will follow CARE’s COVID-19 Standard Operating Procedures (SOPs), and will take place in person, if possible, strictly adhering to safety guidelines, or will shift to virtual and alternative implementation methodologies. CARE’s SOPs also ensure our programs uphold Sphere Protection Principles and Standards. A 2-year period is necessary to fully complete certain project components (i.e., livelihoods), further consult participants, and to build local authority capacities to take over the running of Women-Friendly Spaces.
Consultancy Mission Description:
Developing a strategy to launch a social media awareness campaign about cyber bullying and promoting a safe digital environment, ultimately aiming for digital safety. The strategy aims to empower the target audience to act constructively against cyber bullying, based on knowledge and rights, while linking cyber bullying to combating violence against women and girls. We aim to implement this campaign in August 2024.
Target Audience:
The campaign targets all nationalities in the communities and govern-orates where the project operates, including Greater Cairo, Damietta, and Alexandria.
To make the campaign effective, it requires:
1) Analyzing the current situation to determine the extent of cyber bullying prevalence in the target community and identify the most affected groups.
2) Identifying areas lacking awareness and support.
3) Developing a plan for sustaining the awareness campaign in different communities.
Campaign Objectives:
1) Increasing community awareness among the target audience about cyber bullying, including:
– Understanding cyber bullying and its types.
– The psychological and social impact of cyber bullying.
– How to deal with cyber bullying as a victim or witness.
– Preventing cyber bullying.
2) Striving to promote positive online behaviors and reduce negative behaviors.
3) Identifying support channels for cyber bullying victims.
Consultant Responsibilities:
- Analyze the current situation determine the target audience and then develop a plan tailored to the target audience’s needs, identifying the most commonly used channels by the public.
- Develop a strategic plan for the online bullying campaign (social media platforms).
- Develop digital content for the cyber bullying campaign for each target audience.
- Develop online awareness campaign activities.
- Develop digital content for visual podcasts (providing resources and tips for victims on how to deal with bullying).
- Create a strong campaign slogan using simple and clear language to increase reach to the target audience.
- Participate in monitoring the social media company to implement and review the plan outlined by you.
- Select designs for the awareness campaign.
- Media production consulting includes: Strategy Development, Branding of Campaign, Desk Review, etc.
- Brand visual identity design: Logo, Name, Slogan, Fonts, Colors, and Usage.
- Podcast Production: 5 episodes (Visual podcast).
- Design for social media posts:
- Creating Long Copy into different shorts [Situation Based].
- Create Campaign slogan that works for both Video & Designs.
- Direct and Shoot a Digital Commercial for the copy agreed on.
- Photo shoot that refers to the same campaign to be used for designs later.
- Post Production for the main copy and the different short ones.
- Distributing content across various social media channels.
- Scheduling posts on target channels during peak times.
- Responding to comments and questions to encourage constructive dialogue.
- Monitoring engagement with content and measuring reach.
- Collecting feedback and suggestions to improve the campaign.
- Preparing regular reports to measure the achievement of set goals.
- Hold (2) meetings with the CARE team to review, discuss, and revise the strategic plan and digital content.
Required competencies for the consultant:
- Experience in online awareness campaigns (sample of previous campaigns).
- Experience in gender issues and women’s rights.
- Experience in writing digital content.
- Previous experience working with refugees.
- Previous experience dealing with diverse cultures and backgrounds.
- Experience in podcast.
- Experience in digital marketing and awareness campaigns.
- Experience in friendly spaces for refugees and non-refugees.
- Having of a legal advisor to insure compliance with lows and regulations related to cyber bullying.
- Consultancy Level of Effort
A total of (30) working days is foreseen for this assignment including preparation and reports.
CEF – campaign about cyberbullying on social media 2024 – TOR – in English
Electronic invoice is required
Deadline for sending the technical and financial proposal 21 August، 2024 Prior 11:59 pm.; submission is only accepted via using the below form.